| Ebooks have become
increasingly popular, and many freelancers have begun writing and
marketing them on the internet. If you have persuasive writing
skills and are reasonably knowledgeable about a particular subject,
you can also earn money by writing and marketing an e-book. There
are many advantages of writing an e-book over a conventional
manuscript. Remember to bookmark this page if you think you may have to return to it as you embark on your e-book
writing journey.
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You will not have to worry about finding a publisher for your
work. As many experienced authors know, finding a publisher and
getting a manuscript accepted for publication is a painstaking, tedious
and lengthy process. Most of the manuscripts submitted for
publication are also rejected.
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You can reach a niche audience.
Large, or even medium-sized publishing houses will not accept
manuscripts that have too narrow an audience, since they will not
be able to recover their publication and promotional expenses if
the book does not sell well. There are many online marketing tools
that will allow you to target niche audiences, or geographical
regions, an option not available with traditional contemporary
publishing methods.
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You can deliver your product to your buyers instantly.
Traditional books and magazines take days, weeks or even months to
be delivered to buyers. With e-books, customers can download the
product instantly. Instant access to information is an important
selling point behind the success of many e-marketers. Cory Rudl,
for instance, makes $7.1 million per year with his e-products.
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You can market your product as soon as you finish writing your ebook.
Better still, you can get thousands of affiliates to sell your
product for you, and just sit back and watch the money pouring in.
If you think you are ready to embark on a new
venture and put your skills to work, we welcome you to read on. Our
guide might be lengthy, but this is because we are giving you
all the resources you need to write, publish and sell your e-book.
1)
The First
Steps - How to write an ebook quickly
and efficiently, avoiding most of the common mistakes.
2)
You've Written
Your Masterpiece - Get your book
edited, and get a beautiful graphic cover for it.
3)
How to
Effectively Market your Product
The First Steps
Writing an e-book is an exciting adventure. Along
with the potential rewards that you will accrue after you finish
writing your work, there are also several key mistakes many
beginners make. If you adhere to the following cardinal rules, you
can expect to succeed in your endeavor.
The most successful e-books that are available online have been
written by authors who know what they are writing about. And for
that reason, most of them are willing to put their money where their
mouth is and guarantee their product with a money-back offer. How do
they do this? They can do this because they sell a tried and tested
e-book on a subject about which they are intimately familiar. So
here's the first ground rule:
Write an e-book on a subject about which you are familiar, are
interested in, or are willing to research. Do not fall into the trap
of writing a book which you feel would appeal to a large number of
people, but with poor content. This will not work, and you will only
end up garnering a bad reputation. This does not mean you cannot
write about a topic that would have wide appeal. Many authors, in
fact, do just that. But the successful ones always provide quality
content. In short, nothing sells better than quality content.
This does not mean that you have to spend an inordinate amount of
time penning that masterpiece. In fact, with good organization and
some true commitment, you can write an e-book in as short a period
as 14-days! As a first step, consider subscribing to one of the
following products, both of which have been highly acclaimed in the
market. With this knowledge under your belt, you can jump start your
writing career and have a sellable product ready in next to no
time.
There are three products which we recommend to freelancers who are
seriously considering writing and selling an e-book or even a
conventional manuscript.
1)
Nick Daws shows you how to write a book in less than 28 days
in this CD-ROM based writing course that has been featured on CNN,
MSN and Yahoo.
2)
Steve Manning explains in detail how to write a book in 14
days and guarantees his product with a money-back offer if you do
not get published.
3)
Jim Edwards & Joe Vitale explain how to write your e-book in 7
days. (30 day money-back guarantee offered)
You've written your masterpiece. What now?
Next to content, presentation is everything in the game of
writing. After you have written your book, your next obvious step is
to sell the product and rake in the profits. The greenhorn rushes
into this phase and is often disappointed with the poor performance
of the product. Marketing a poor product leads to poor sales. So
before you start selling your e-book, you have to make sure that it
is, in all respects, perfect.
The first thing to do after you have written your book is to have
it professionally edited. We will be happy to edit your manuscript
for style, form and content. Feel free to email us at
editors@bandeeni.com if
you would like us to professionally edit your manuscript for form,
style and content, or would like to learn more about our editing
services. We will work closely with you to ensure that your product
is marketable. Our fee will vary depending on the amount of editing
that has to be done. Alternatively, we will edit your document
for free and get paid a commission when you start selling your
book. In that way, we get paid only when you get paid.
The second step in this phase is to write a winning sales pitch.
Contrary to popular belief, not even the best product in the market
will sell itself. It has to be actively sold.
a) Write a killer sales pitch, explaining what your book is all
about, how it will practically help buyers, and why it is better
than any other product in the market.
b) Be honest and truthful in your sales pitch. There is a fine
line between a good sales pitch, and hyperbole. Don't cross it.
c) If you are willing to offer a money-back guarantee for your product, state the terms
clearly, and abide by it no matter what.
Have you seen those attractive covers that are associated with
e-books? In order to market your product successfully, you have to
create a graphic that is pleasing to the eye. You can do this
yourself if you have good graphic designing skills. If you don't,
then you might want to consider getting the help of
Dynamite Covers for this service.
How to accept credit cards
If you intend to sell your product online, then you must have the
capability to accept credit card transactions from prospective
customers.
Cardservice International will help
you accept credit cards online.
Click here to learn more about how to accept credit cards.
So you now have a well-edited e-book, a solid
sales pitch and the beautiful graphic cover to go with it. Now what?
You're almost ready to rake in the money! Just a
few more steps, and you will be well on your way! All that remains
to be done right now is to begin marketing your e-book. Now that you
have the e-book, the sales pitch and the graphics to go with it, you
have to make this information available to the millions of
people who use the internet. For that reason, you have to place
your information on a web-site. For a product to truly succeed, it
is highly recommended that you get your own web site with your own
domain name. For example if your e-book is about "How to tame wild
elephants", you might want to get a catchy domain name and a web
site which might be something like "www.tame-wild-elephants.com".
Once you have a website, you can place all your content (the e-book,
the graphics and that killer sales pitch) on your site.
How to get a web site:
It is very easy to find a web hosting service for
your e-book. For as little as $4.95 per month, you can get your own
domain name, your own IP address and all the tools you need to
set up a professional web site within minutes. We strongly
recommend
IX Web Hosting since they offer the most cost-effective
hosting package, and they register your domain name absolutely free.
If you would like to know more about the leading web hosting
services, the features they offer, and the cost, feel free to check
out our "Best Web Hosting Services" review.
Now you are ready to market your product!
How to Effectively Market your E-book and Make
Money
The world's best e-book hosted on a unique web
domain with a killer sales pitch is of no value unless people
actually visit your page and buy your product. Let us now tell you
how to market your product with very little expense, or, better
still, absolutely free! First we will tell you how pay-per-click (or
PPC) advertising works. After that we will show you how to sell your
product for free.
Pay-per-Click (PPC) Advertising
Have you seen those little advertisements that appear
whenever you use a search engine like Google? These advertisements
are targeted advertisements that are shown when a person
searches for a particular word or phrase. They are also commonly
called "pay-per-click" or PPC advertisements, and are a very
effective marketing strategy. The concept is very simple. You join
search engine marketing networks such as Google, and then create
your ad. Then you enter a list of keywords that are relevant to the
product you are selling. Whenever someone searches for those
keywords, your advertisement will appear for them to see. If you
write a good ad, you are likely to have people clicking on your ad,
being directed to your web page, and buying your e-book. And best of
all, you pay Google (or whatever the PPC company you are using)
only when someone clicks on your advertisement and
NOT on the number of times it is
displayed. How prominently or frequently your ad will be displayed
depends on how much you are willing to pay-per-click. This can be
anything from 5 cents upwards. And you control how much money you
want to spend and which geographical areas to target. Yes, you can
specify that you want your ad shown only to people from the
city of Los Angeles in California for example!
What we have mentioned here is just an inkling of
the tremendous possibilities of placing highly targeted
advertisements on Google. If you would like to learn know about how
to truly maximize your advertising on Google and ensure that those
who visit your web site this way actually buy your book, we recommend
Chris Carpenter's
Make Cash
With Google Adwords.
The biggest PPC advertising company is called
Overture. Advertisements placed through Overture reach 80% of all
the internet users, and are placed on such popular search engines
such as Yahoo.com, Alta Vista.com and CNN.com.
How to Market your Product for Free!
"What?" you ask. "How can I market my e-book for
free?" Yes, it is possible! In fact, most of the people selling
e-books successfully do so. And we are just about to tell you how!
In short, you have to harness the potential of affiliate
marketing.
Did you know that there are thousands of people
who are willing to sell your product for you? In exchange, what they
expect is a commission on every sale of your e-book made by them.
They will sell your product in many ways. For instance, they
will advertise your product through Overture or Google, and will
bear the expense! They will place banners and text links
promoting your product on their web sites and send targeted traffic
to your product web site! They will even launch e-marketing
campaigns and sell your product for you.
When you have a product ready to sell and would
like to find out more about how to get affiliates to promote your
product for free, please send us an email requesting more
information. Tell us more about your product and your target
audience, and we will be happy to help you find the most appropriate
way to get affiliates to sell your product. This information will
always be free!
Ask us!
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