How to Write and Market an E-book: A Step-By-Step Guide

 

We tell you everything you need to know and what to do!

 

 

 

Ebooks have become increasingly popular, and many freelancers have begun writing and marketing them on the internet. If you have persuasive writing skills and are reasonably knowledgeable about a particular subject, you can also earn money by writing and marketing an e-book. There are many advantages of writing an e-book over a conventional manuscript. Remember to bookmark this page if you think you may have to return to it as you embark on your e-book writing journey.

 

  • You will not have to worry about finding a publisher for your work. As many experienced authors know, finding a publisher and getting a manuscript accepted for publication is a painstaking, tedious and lengthy process. Most of the manuscripts submitted for publication are also rejected.

 

  • You can reach a niche audience. Large, or even medium-sized publishing houses will not accept manuscripts that have too narrow an audience, since they will not be able to recover their publication and promotional expenses if the book does not sell well. There are many online marketing tools that will allow you to target niche audiences, or geographical regions, an option not available with traditional contemporary publishing methods. 

 

  • You can deliver your product to your buyers instantly. Traditional books and magazines take days, weeks or even months to be delivered to buyers. With e-books, customers can download the product instantly. Instant access to information is an important selling point behind the success of many e-marketers. Cory Rudl, for instance, makes $7.1 million per year with his e-products.

 

  • You can market your product as soon as you finish writing your ebook. Better still, you can get thousands of affiliates to sell your product for you, and just sit back and watch the money pouring in.

 

 

If you think you are ready to embark on a new venture and put your skills to work, we welcome you to read on. Our guide might be lengthy, but this is because we are giving you all the resources you need to write, publish and sell your e-book.

 

 

1) The First Steps - How to write an ebook quickly and efficiently, avoiding most of the common mistakes.

2) You've Written Your Masterpiece - Get your book edited, and get a beautiful graphic cover for it.

3) How to Effectively Market your Product

 

 

 

The First Steps

 

Writing an e-book is an exciting adventure. Along with the potential rewards that you will accrue after you finish writing your work, there are also several key mistakes many beginners make. If you adhere to the following cardinal rules, you can expect to succeed in your endeavor.

 

The most successful e-books that are available online have been written by authors who know what they are writing about. And for that reason, most of them are willing to put their money where their mouth is and guarantee their product with a money-back offer. How do they do this? They can do this because they sell a tried and tested e-book on a subject about which they are intimately familiar. So here's the first ground rule:

 

Write an e-book on a subject about which you are familiar, are interested in, or are willing to research. Do not fall into the trap of writing a book which you feel would appeal to a large number of people, but with poor content. This will not work, and you will only end up garnering a bad reputation. This does not mean you cannot write about a topic that would have wide appeal. Many authors, in fact, do just that. But the successful ones always provide quality content. In short, nothing sells better than quality content.

 

This does not mean that you have to spend an inordinate amount of time penning that masterpiece. In fact, with good organization and some true commitment, you can write an e-book in as short a period as 14-days! As a first step, consider subscribing to one of the following products, both of which have been highly acclaimed in the market. With this knowledge under your belt, you can jump start your writing career and have a sellable product ready in next to no time.

 

There are three products which we recommend to freelancers who are seriously considering writing and selling an e-book or even a conventional manuscript.

 

1) Nick Daws shows you how to write a book in less than 28 days in this CD-ROM based writing course that has been featured on CNN, MSN and Yahoo.

 

2) Steve Manning explains in detail how to write a book in 14 days and guarantees his product with a money-back offer if you do not get published.

 

3) Jim Edwards & Joe Vitale explain how to write your e-book in 7 days. (30 day money-back guarantee offered)

 

 

You've written your masterpiece. What now?

Next to content, presentation is everything in the game of writing. After you have written your book, your next obvious step is to sell the product and rake in the profits. The greenhorn rushes into this phase and is often disappointed with the poor performance of the product. Marketing a poor product leads to poor sales. So before you start selling your e-book, you have to make sure that it is, in all respects, perfect.

 

The first thing to do after you have written your book is to have it professionally edited. We will be happy to edit your manuscript for style, form and content. Feel free to email us at editors@bandeeni.com if you would like us to professionally edit your manuscript for form, style and content, or would like to learn more about our editing services. We will work closely with you to ensure that your product is marketable. Our fee will vary depending on the amount of editing that has to be done. Alternatively, we will edit your document for free and get paid a commission when you start selling your book. In that way, we get paid only when you get paid.

 

The second step in this phase is to write a winning sales pitch. Contrary to popular belief, not even the best product in the market will sell itself. It has to be actively sold.

 

a) Write a killer sales pitch, explaining what your book is all about, how it will practically help buyers, and why it is better than any other product in the market.

b) Be honest and truthful in your sales pitch. There is a fine line between a good sales pitch, and hyperbole. Don't cross it.

c) If you are willing to offer a money-back guarantee for your product, state the terms clearly, and abide by it no matter what.

 

Have you seen those attractive covers that are associated with e-books? In order to market your product successfully, you have to create a graphic that is pleasing to the eye. You can do this yourself if you have good graphic designing skills. If you don't, then you might want to consider getting the help of  Dynamite Covers for this service.

 

How to accept credit cards

 

If you intend to sell your product online, then you must have the capability to accept credit card transactions from prospective customers. Cardservice International will help you accept credit cards online.

 

Click here to learn more about how to accept credit cards.

 

So you now have a well-edited e-book, a solid sales pitch and the beautiful graphic cover to go with it. Now what?

 

You're almost ready to rake in the money! Just a few more steps, and you will be well on your way! All that remains to be done right now is to begin marketing your e-book. Now that you have the e-book, the sales pitch and the graphics to go with it, you have to make this information available to the millions of people who use the internet. For that reason, you have to place your information on a web-site. For a product to truly succeed, it is highly recommended that you get your own web site with your own domain name. For example if your e-book is about "How to tame wild elephants", you might want to get a catchy domain name and a web site which might be something like "www.tame-wild-elephants.com".  Once you have a website, you can place all your content (the e-book, the graphics and that killer sales pitch) on your site.

 

How to get a web site:

It is very easy to find a web hosting service for your e-book. For as little as $4.95 per month, you can get your own domain name, your own IP address and all the tools you need to set up a professional web site within minutes. We strongly recommend IX Web Hosting since they offer the most cost-effective hosting package, and they register your domain name absolutely free. If you would like to know more about the leading web hosting services, the features they offer, and the cost, feel free to check out our "Best Web Hosting Services" review. Now you are ready to market your product!

 

 

How to Effectively Market your E-book and Make Money

The world's best e-book hosted on a unique web domain with a killer sales pitch is of no value unless people actually visit your page and buy your product. Let us now tell you how to market your product with very little expense, or, better still, absolutely free! First we will tell you how pay-per-click (or PPC) advertising works. After that we will show you how to sell your product for free.

 

Pay-per-Click (PPC) Advertising

Have you seen those little advertisements that appear whenever you use a search engine like Google? These advertisements are targeted advertisements that are shown when a person searches for a particular word or phrase. They are also commonly called "pay-per-click" or PPC advertisements, and are a very effective marketing strategy. The concept is very simple. You join search engine marketing networks such as Google, and then create your ad. Then you enter a list of keywords that are relevant to the product you are selling. Whenever someone searches for those keywords, your advertisement will appear for them to see. If you write a good ad, you are likely to have people clicking on your ad, being directed to your web page, and buying your e-book. And best of all, you pay Google (or whatever the PPC company you are using) only when someone clicks on your advertisement and NOT on the number of times it is displayed. How prominently or frequently your ad will be displayed depends on how much you are willing to pay-per-click. This can be anything from 5 cents upwards. And you control how much money you want to spend and which geographical areas to target. Yes, you can specify that you want your ad shown only to people from the city of Los Angeles in California for example!

 

What we have mentioned here is just an inkling of the tremendous possibilities of placing highly targeted advertisements on Google. If you would like to learn know about how to truly maximize your advertising on Google and ensure that those who visit your web site this way actually buy your book, we recommend Chris Carpenter's Make Cash With Google Adwords.

 

The biggest PPC advertising company is called Overture. Advertisements placed through Overture reach 80% of all the internet users, and are placed on such popular search engines such as Yahoo.com, Alta Vista.com and CNN.com.

 

 

How to Market your Product for Free!

"What?" you ask. "How can I market my e-book for free?" Yes, it is possible! In fact, most of the people selling e-books successfully do so. And we are just about to tell you how! In short, you have to harness the potential of affiliate marketing.

 

Did you know that there are thousands of people who are willing to sell your product for you? In exchange, what they expect is a commission on every sale of your e-book made by them. They will sell your product in many ways. For instance, they will advertise your product through Overture or Google, and will bear the expense! They will place banners and text links promoting your product on their web sites and send targeted traffic to your product web site! They will even launch e-marketing campaigns and sell your product for you.

 

When you have a product ready to sell and would like to find out more about how to get affiliates to promote your product for free, please send us an email requesting more information. Tell us more about your product and your target audience, and we will be happy to help you find the most appropriate way to get affiliates to sell your product. This information will always be free! Ask us!

 

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